With the back cover we wanted to sustain certain elements from the other artwork so we decided to stick with the black background. We chose to change the artwork to an artistic flame to give the cover a bit of an edge, but also to show a deeper side to the music and engage the audience.
This shows how we are catering for two audiences. The front cover is aimed to attract attention a younger audience, and the back cover engages the audience fully, especially a more mature one.
We felt we the contract between the front and back was perfect.
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