Thursday, 23 September 2010

New Shoes Analysis




The video heavily relates to the lyrics, almost as a story; the opening scene in the bedroom shows Nutini going into the wardrobe, this relates to the lyric in the song “so I quickly opened the wardrobe”. The general lyrics of the song are upbeat as Nutini’s “new shoes” liften his mood; the music in the song reflect the upbeat feel of the lyrics by producing a fun and quirky sound. The mise en scene of the video also relates to the music and the lyrics as it consists of bright lights and colourful settings. Editing is also used to promote the upbeat mood by using lends flair to create a sunlight effect by keeping the contrast and brightness high enough to create a glowing effect on the screen.


The beginning of the video shows the camera placed in a position which shows a frontal view of Nutini, this establishes who the artist is so the audience can familiarize with him. As the video progresses the camera is placed in various places such as the fridge and the wardrobe, this is done to maintain the frontal view of Nutini as well as creating good opportunities for scene transition. As the fridge/wardrobe closes, the screen turns black which creates the perfect opportunity to cut to the next scene. The scene where Nutini is walking down the street uses a tracking shot so we can see him front on and maintain the familiarization of the artist. This shot is used in several videos such as Bittersweet Sympathy by The Verve and Unfinished Sympathy by Massive Attack.

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