Video In Progress

Still in progress.

Research Into Other Music Videos

For our music video we decided to opt against using the usual video recorded video and use animation instead. We felt that using animation would be more challenging and the end product would suit our techno music more than a normal video recording video would.

We gained inspiration from other animation videos, one being Junior Senior's video, Move Your Feet (2002). The video is very much like our own, it uses simple animation very effectively to create a fun upbeat video that highlights the feel of the music.

The video does not follow a story, instead using a mixture of different random scenes. The orginality and randomness of the animation links in well with the upbeat music which promotes partying and having fun.

Magazine Adverts: Research

Keeping in mind that I needed to create an advertisement for the promotional package, I researched into exisiting advertisements through magazines. I looked at some of the current magazines such as MixMag, Muzik and Vibe. The advert that stood out most to me was from Basment Jaxx, advertising their new album.

Hopefully, by analysing this advert I can acquire an insight into what it is that grabs the viewer's attention and in turn fund inspiration for creating my own advertising piece.

The thing that strikes you the most with this advert is the large image of a Gorilla, I think it is used primarily to capture the attention of the reader. It is a intruiging image that quickly draws your attention and makes you interested into what the page is about.  The image that is used for the advertisement is the same image that will be used for the album cover; using the same image will help the reader familiarise with the image which in turn will help them to pick out the album when in a shop.

The text font also relates to the idea of catching the reader's attention by using a futuristic style that captures the viewer's imagination. It also links in with the background image of the night sky; this is funny when you consider the contrast of the futuristic imagery and the Gorilla. This contrast could be an indiciation of the sound of the album.

The advertisement displays little information on the album, showing the album name, release date and the disc type. I think the band only displays the album vitals because they want to keep the sound and theme of the album a secret, so that it keeps the reader more interested.

Analysing this advertisement has given me a good idea of what I need to include in my own advertisement. I decided from this piece that I will use the same image from my album cover for the advertisement. The text font text will be extravagant and reflect the techno theme of the music. There will be little text that delves only into the essential details such as the album name and the album release date.

Inside Images

 

For the inside of the digi pack we kept the same style as the cover, we felt we should sustain the same theme throughout the pack because constant changing of the theme would be confusing and would threaten the quality of the pack.

Album Cover

Research played a huge role in designing the cover, from looking at other products a key feature is neon colours. We decided to use three colours and blend them using different shades; this gave us a futuristic neon look. This futuristic look links in well with the techno music of the album. We used the same thinking when creating the font for the album name; it sounds very bright and funky so we apllied bright colours around the font outline to give it an ecstatic look.

We used fireworks to design the cover using the line tool followed by the freeform to get the shape seen above. The silhouttes were also outlined using the freeform tool and coloured in black using the fill tool. Using the Fade feature we made the silhouettes less lifelike - this added a sense of the surreal, something young people who go to clubs are looking for.

Fightstar Album Covers Analysis

Fightstar’s album covers are a huge contrast to that of Busted, this album cover uses dark, miserable colours; differently to the more vibrant colours chosen by Busted. The difference in colour relates to the different image that both bands aim to create and also their target audience. The more miserable colours of Fightstar suggest that they are aiming for a more mature audience; these colours would not appeal to a younger audience therefore targeting an older age group. The text “be human” is placed alongside an image of a naked woman with a cow’s head; this image does not bring up any immediate interpretation which suggests that the band has a certain depth. The creative images of fightstar contrasts to the images of the band that Busted use, this shows the creative and emotional difference between the bands as Fightstar aim to use a more mature and creative image whereas Busted use less mature and less creative covers. Like Busted, Fightstar promote themselves by using their band name on the album cover however, they do not use a signature font like Busted’s stamp-like font; this could be because they want to be original and not become repetitive. This could relate to their music as each album could have a different sound thus making a new album more exciting for the audience.

This album cover maintains the creative artwork used in other Fightstar albums; this image is set in apocalyptic scenery with a futuristic robot-like person. It can be seen wearing an orange tie, this creates a comical feel which contrasts to the dreary scenery that surrounds it; this suggests that although the band make serious and mature music, they still want to create a sense of easy-goingness. The colours used in this image tend to be variations of grey and brown, which gives a more mature look. This use of subject, style and colour makes it seem as though that the target audience is quite mature, perhaps mid-teens and older. The subject matter tends to be one of fantasy. This provokes a more childish theme which contrasts with the mature feel of the colours.

Busted Album Covers Analysis

This album cover shows the band in a police line up, this creates an image of rebellion and immaturity. The message that the image creates suggests that the target audience is for a younger audience, around the ages of 10 and 14. I say this because at the audience’s age they are likely to be to be searching for an image and therefore they can relate to the older attitude that the band create. The band use this common ground to gain attention from their target audience and gain more popularity therefore making the band more successful. The band uses a stamp like font for the name of the band; the stamp is associated to prison and therefore emphasizes the whole rebellious look that the band created. The red font also relates to the whole rebellious idea as well as making the font iconic so it stands out and allows the audience to know it’s a Busted album.

This album cover revolves around 3 simple colours, red, black and white. The band are in white and black which contrasts with the red background. The huge contrast gives the cover an eye catching presence which makes it more appealing to the target audience. The band maintain the rebellious image as they stand in a arrogant and dominant pose, this again is done to appeal to their young target audience. Like other albums the band uses the stamp like font for the band name, this ensures the audience know exactly it’s a Busted album.