Keeping in mind that I needed to create an advertisement for the promotional package, I researched into exisiting advertisements through magazines. I looked at some of the current magazines such as MixMag, Muzik and Vibe. The advert that stood out most to me was from Basment Jaxx, advertising their new album.
Hopefully, by analysing this advert I can acquire an insight into what it is that grabs the viewer's attention and in turn fund inspiration for creating my own advertising piece.
The thing that strikes you the most with this advert is the large image of a Gorilla, I think it is used primarily to capture the attention of the reader. It is a intruiging image that quickly draws your attention and makes you interested into what the page is about. The image that is used for the advertisement is the same image that will be used for the album cover; using the same image will help the reader familiarise with the image which in turn will help them to pick out the album when in a shop.
The text font also relates to the idea of catching the reader's attention by using a futuristic style that captures the viewer's imagination. It also links in with the background image of the night sky; this is funny when you consider the contrast of the futuristic imagery and the Gorilla. This contrast could be an indiciation of the sound of the album.
The advertisement displays little information on the album, showing the album name, release date and the disc type. I think the band only displays the album vitals because they want to keep the sound and theme of the album a secret, so that it keeps the reader more interested.
Analysing this advertisement has given me a good idea of what I need to include in my own advertisement. I decided from this piece that I will use the same image from my album cover for the advertisement. The text font text will be extravagant and reflect the techno theme of the music. There will be little text that delves only into the essential details such as the album name and the album release date.
The text font also relates to the idea of catching the reader's attention by using a futuristic style that captures the viewer's imagination. It also links in with the background image of the night sky; this is funny when you consider the contrast of the futuristic imagery and the Gorilla. This contrast could be an indiciation of the sound of the album.
The advertisement displays little information on the album, showing the album name, release date and the disc type. I think the band only displays the album vitals because they want to keep the sound and theme of the album a secret, so that it keeps the reader more interested.
Analysing this advertisement has given me a good idea of what I need to include in my own advertisement. I decided from this piece that I will use the same image from my album cover for the advertisement. The text font text will be extravagant and reflect the techno theme of the music. There will be little text that delves only into the essential details such as the album name and the album release date.
